# Fusapp

> Fusapp is an AI-native product factory: it fuses people, applications, and AI to build focused vertical software products at startup speed — then grows and exits them. Positioning: "The Vertical Engine". Legal entity: Fusapp OÜ, Tallinn, Estonia (EU jurisdiction, GDPR by default). Languages: English, Turkish, Estonian, Russian.

## Brand basics
- Name: always written "Fusapp" — one word, capital F. Meaning: "Fusion + app" (it fuses people and applications).
- Positioning / tagline: "The Vertical Engine" — one engineering foundation powering focused vertical products, built to grow and exit (build → grow → exit).
- Brand architecture: Endorsed model. Write "{Product}, a Fusapp company" (e.g. "Lydos, a Fusapp company"). NEVER write "Fusapp {Product}" (e.g. "Fusapp Lydos" is wrong).
- Colors (Aurora palette): primary violet #6C47FF, accent orange #FF6A2C, ink #1A1533 (text), canvas #FFFFFF. Violet is primary; orange is a sparing accent (~70% neutral / 20% violet / 8% orange).
- Typeface: Onest (a modern clean sans; hierarchy by weight — display/wordmark 800, body 400).
- Voice: collective "we" (not "I"), anti-hype, specific-problem language, direct, evidence over slogans. Avoid "empower / transform / AI-powered / game-changing".

## What Fusapp is NOT
- Not a generic AI-SaaS ("AI-powered solutions for modern businesses").
- Not "European-first" as a headline (Estonia/EU/GDPR is quiet context, not the pitch).
- Not a demo-landing (it presents a portfolio; products sell themselves).
- Not a static software group — it is a product factory (build → grow → exit).

## Products
- B2B core: Lydos (B2B finance), Simura (AI work management), MarketPortal (sealed-bid B2B RFQ), Helix (B2B sales/quoting), SmartScraper (lead generation), Fusapp Work (ERP), Fusapp Go (mobile partner/operator app).
- Consumer: MemoPort, Duelify, Belivo.
- iGaming: Aurion.
- Shared engineering foundation: AppKit (.NET framework), FlexPrice (billing), shared auth (OpenIddict), shared dev infrastructure.

## Legal
- Entity: Fusapp OÜ, Tallinn, Estonia. EU jurisdiction, GDPR by default.

## Links
- Brand guidelines: https://brand.fusapp.com/
- Company: https://fusapp.com/